How to Repurpose your Social Media Content

In this Episode

Reduce, reuse, recycle, you've heard it before and now you're hearing it here. And what does that have to do with content creation, marketing strategy, social media?
Well, that's what we're going to dive in on this episode. 

We're going to talk about reducing your time, creating fresh content and to reuse content that you've already made on the same platform and then we're going to recycle it on other platforms.

I want you to think about how you can be more efficient with your time and not always reinventing the wheel.

What I see happening a lot is we put our content out there and we wait and see how it does and then we constantly go to the next piece of content to churn out in order to 'stay consistent.' It's exhausting because we feel like we have to keep showing up and showing up and showing up in order to make sure that the algorithms working in our favour that.

A strategy that I have found really helpful (and decreases that overwhelm and burnout) is the opportunity to repurpose content that you've already created and even if it didn't perform as well, we can't just measure our results on one
post or one reel because there are so many factors that are outside of our control and so it's really difficult to actually measure.

We just have to make  little edits to the content that we've already created and that's going to provide us with more insight as to what is actually converting or measuring well. For example, if you shared a post and you felt like it flopped, well then maybe it was just the time of day, maybe there weren't clear call to actions, maybe the hashtags with it weren't really relevant or there weren't enough keywords.

Here are a few suggestions and ways to repurpose:
- be repetitive. I promise you, it is OK to repeat yourself and often. Just simply do it with a different piece of content such as repurposing a static post into a reel.

In order to repurpose the most ideal content,  go to your Instagram insights and  review your previous posts that have performed well. I recommend looking at shares, saves, website visits, profile visits.

Where else can you repurpose this information? You could take a top performing post and use that topic or subject matter in your email marketing newsletter.
Can you expand a little bit more? Can you include a story that goes with it? So not only on email marketing, perhaps you want to include more of a blog post on your website.

Another opportunity to repurpose that content is using it on different platforms. I don't like to really suggest that you're trying to be everywhere all at once, but you could repurpose and share on Pinterest, LinkedIn, TikTok, Facebook, etc. I like to focus on one main social media account, but there is something to be said about being omnipresent.