3 Ways to Create Better Video Content for your Business

In this Episode

Video content is here to stay and one of the questions I get asked about all the time is how to create better video content (because it's overwhelming feeling like we have to be the next Spielberg or Cameron.

In today's episode, I am sharing three easy ways to create better video content whether it be for Instagram Reels, YouTube Shorts, TikTok or Pinterest... without the overwhelm!

Why is Video Content Important and Relevant for small business?

Video content has become increasingly important for small businesses, as it can help them to reach new audiences, engage with customers, and build brand awareness. 

  1. Increased engagement: Video content is a highly engaging format, and can help to grab the attention of potential customers. Videos can be used to showcase products or services, provide tutorials or demonstrations, or share customer testimonials. 

  2. Improved SEO: Video content can also improve a small business's search engine optimization (SEO) efforts. Video content is highly shareable, and can attract backlinks from other websites, which can improve the business's search engine rankings. 

  3. Greater reach: Videos are highly shareable on social media platforms, which can help small businesses to reach new audiences. By creating compelling video content that resonates with viewers, small businesses can build brand awareness and attract new customers.

  4. Improved conversion rates: Video content can also improve a small business's conversion rates. Studies have shown that consumers are more likely to make a purchase after watching a video about a product or service. 

  5. Cost-effective: Video production technology has become more accessible and affordable in recent years, making it easier for small businesses to create high-quality videos without breaking the bank. 

Ready to make more video content with ease? 


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Connect with Angela on Instagram @angela.s.doyon & @creativemarketingshow

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