Feeling Stuck in Your Small Business? How Excuses, Social Media and even your Goals are keeping you there.
In this Episode
As small business owners, we typically try to manage "all of the things" - I mean, there’s a lot that goes into running a business! There’s email marketing, social media content creation, trying to keep up with the latest Instagram Reels trend… and your actual day to day activities in running your business. It’s no wonder we are quick to feel stuck, deflated and playing catch-up at times.
But what if I told you that the remedy to this are some simple strategies that can help you feel more confident, aligned and on track in your day to day business? Sounds dreamy right? Well, let's start at the top and work our way through.
Some of the things that keep us stuck are the tools we use for our business. Hello... Instagram anyone? And while social media like Instagram, TikTok, Facebook and others are great tools to support our business, they can often be the root cause of distraction, anxiety and imposter syndrome.
Here's how:
Time consumption: Social media can be a significant time sink for small business owners. It's easy to get lost in scrolling through Instagram feeds, reading articles, and responding to comments. This can distract business owners from more important tasks like managing finances, developing strategies, or working on a solid marketing strategy.
Over-reliance on social media: You may become overly dependent on social media for marketing and promotion. This can lead to neglecting other channels that might be more effective or cost-efficient, such as email marketing, search engine optimization (SEO), or word-of-mouth referrals.
Pressure to be constantly present: Social media operates 24/7, and as a small business owner, you may feel the pressure to constantly post updates and respond to messages. This can create an "always-on" culture that is both stressful and unsustainable.
Comparison with competitors: Social media can also lead to small business owners constantly comparing their business to others. This can be detrimental to your self-esteem and motivation, leading to a sense of inadequacy or imposter syndrome.
Distraction from the bigger picture: Finally, social media can distract you from your long-term goals and vision. Focusing too much on short-term metrics like likes, shares, or followers can cause them to lose sight of the bigger picture and the core values that drive their business.
I want the best for you and highly recommend getting clear on YOUR goals without the influence of others. Our circumstances are never the same and we operate at different levels and are in different seasons of business. What works for you? What feels in alignment for you? Where can you celebrate your growth? How can you work more efficiently on your marketing plan? And what seeds can you plant today and nourish for the long game?
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